A cohesive Instagram feed looks professional, strengthens your brand, and can attract more followers. It tells a visual story and shows that you have a clear identity. The key is consistency. This guide will show you how to design a set of reusable templates that will make your feed look amazing.
Step 1: Choose Your Color Palette
Consistency starts with color. Choose 3-5 colors that represent your brand and stick to them. A simple palette could be black, white, and one signature accent color. This creates a recognizable look across all your posts.
Pro Tip: Use a tool like Coolors.co to generate professional color palettes. Once you have your colors, add them to the page's color palette in the editor for easy access in any color picker.
In the editor, select the "Social Square" page size (1080x1080 pixels). Set your main page background color in the "Page" panel on the right.
Step 2: Select Consistent Fonts
Just like with colors, limit yourself to two fonts: one for headings and one for body text. This prevents your designs from looking cluttered and unprofessional. A classic pairing is a decorative heading with a simple body font.
Pro Tip: Use a bold, elegant serif font like 'Playfair Display' for titles to grab attention, and pair it with a clean, highly readable sans-serif like 'Inter' for everything else.
Step 3: Design a Reusable Quote Template
Quote graphics are a great way to share messages and break up your visual content. Create a template by adding your background color, a large "Icon" of a quotation mark with very low opacity, and a "Text" element for the quote itself.
Once you're happy with the layout, you can use the "Duplicate Page" feature in the editor's bottom bar to create a new post and just change the text. This saves time and ensures every quote post is perfectly consistent.
Step 4: Create a Consistent Image Post Layout
To make your photos feel part of the same family, frame them consistently. Instead of filling the whole canvas, add an "Image" element and leave a consistent border of your background color around it.
Pro Tip: Adding a simple text element below the image with your username or website is a subtle but powerful way to reinforce your brand and prevent content theft.
This simple frame makes your photos instantly recognizable as yours as people scroll through their feeds.
The Final Result
By creating a few core templates, you can easily maintain a beautiful and cohesive feed. Mixing and matching your quote and image templates will create a dynamic yet consistent look that elevates your brand. Use the "Duplicate Page" feature in the editor to quickly create new posts from your templates!